Online Shopping Is a Growing Trend

Business on the INTERNET- Today’s road to ecommerce and Global Trade

Everyone is aware of the stupendous growth of the internet today. The Internet continues to grow day by day and has made Global Village a reality. In a matter of very few years, the Internet has consolidated itself as a very powerful platform that has changed the way we do business, and the way we communicate. The Internet, as no other communication medium, has given an International or, if you prefer, a “Globalized” dimension to the world. Internet has become the Universal source of information for millions of people, at home, at school, and at work.

History and Growth of the Internet

The number of Internet users in December 1995 was 16 million and it has grown to a whooping 1,596 million by March 2009. This clearly reveals that you cannot ignore the power of Internet when it comes to business profitability.

Be Everywhere by being Online or Be Nowhere

Today, to compete anywhere, you have to be everywhere,” says Jeffrey Grau, eMarketer Senior Analyst and author of the new Multi-Channel Shopping.

Online Shopping is a Growing Trend

With its advent in the early 1990s, online shopping has spread into every corner of life, linking people to the culture of capitalism in frequent and daily ways. It lets us buy what we want, when we want, at our convenience, and helps us to imagine ourselves buying, owning, and having positive outcomes by the goods available out there on the web. For some, shopping has become a way of identifying oneself in today’s culture by what we purchase and how we use those purchases. Online shopping has always been middle to high class commodity since its first arrival on the internet in society.

Why do consumers prefer online shopping?

  • Consumers enjoy a wider choice.
  • Overall ease of finding a product
  • Minimization of overall shopping effort
  • No need for vendors and no pressure to buy
  • Consumers can check Greatest Selection than Any One Store
  • Find the Exact Product You Want
  • Best of All – They find the best price!

Advantages of E-commerce

E-commerce levels the playing field for retail businesses. Even if you’re a small, home-based company, you can establish a global reach with a simple Web site. Anyone, anywhere with an Internet connection can read about your product, and even better, buy it! You don’t have to set up physical locations in different cities. You just need to invest in a good Web site design and the right online advertising to catch the attention of potential online clients. Plus the Internet never closes. This means that your Web site is working for you 24/7. People can read your marketing materials, test drive your products and buy them outside of normal business hours.

E-commerce Product Sales

E-commerce product sales totaled $146.4 billion in the United States in 2006, representing about 6% of retail product sales in the country. The $18.3 billion worth of clothes sold online represented about 10% of the domestic market. Take a look at other industries

  • Not having a website means closing the door to thousands and even millions of dollars.
  • If you own a business and you don’t have a website, get one.
  • If you do have a website, but it only serves as an online business card, then you are leaving money on the table.
  • Websites can do so much more than just promote your business. They can make automated passive sales for you from a variety of different products.
  • Your website is actually a profit centre for your business and within that profit centre you have multiple streams of passive income opportunities.

Future of Ecommerce

Despite economic slowdown and fears of recession hitting the UK, The 2008 ecommerce sales were recorded to be over 50 billion. This is an increase of over 25% from 2007. Online marketing experts predict that online sales will continue to rise steadily in the UK B2C market overall over the next two years at least. More and more people are shopping online creating the possibility for success in an online business.

Planning and marketing strategy are important

A well thought out and detailed plan along with an effective marketing strategy are essential for an ecommerce business to succeed. Simply developing an ecommerce website without a well planned strategy is not sufficient to succeed.

Five Step In To A Successful Online Shopping Business..

Before you set out to explore the online shopping market you should do some planning, take a piece of paper and pen and write down the steps that will help to bring in traffic to your website.

And once they have visited you must have something to entice them to remain and do some shopping, in our website: We try to mix our affiliate, we have some highly recognizable name and some not so well known.

One frequent complain we get is the cost of shipping, people are willing to pay for convenience but they do not want to pay for shipping, so we use the free shipping banners when available.

And the great savings the affiliates are offering, this is a lure to catch their attention, after all when people are saving money and are provided with theconvenience of shopping from the comfort of their home they are happy.

Step (1). Mix your affiliates you want some well known names, but remember the well known retailer pay the lowest commissions and are the most demanding.

Don’t settle for the first affiliates that accepts you, you may start with a few, but if you build your site right some of the affiliates that turn you down will revisit your site and approve you.

Make sure to keep good records, and stay on top of the affiliate emails to be able to use the incentives they provide to induce people into buying the products your affiliates are offering.

Develop a program where shoppers will provide their email address so that you can inform them of future promotions and savings available to them.

(2). Links are a way to have search engines give your site a high ranking,
reciprocal link exchange are a good way to get started , many businesses are
in the same position you are in and are looking to link to somebody.

The more links you have leading to your site the better the search engine will rank you. You may choose to pay for links and here again make sure they are giving you good companies to link with.

If you a have a family oriented business you don’t want to be link to an adult site. You want sites that related your business or are complimentary.

A example would be if you have a site that sells only clothing you would like to link with a site that sells jewelry or footwear.

(3). Keywords: key words play a crucial role in your internet business, people must be able to find you. Keywords are what people search for on search engines.

People who have never heard of your company are not going to look for youby name but they go on the search engine and type in keywords to be let to a site that matches the keywords provided.

If the keywords type in relate to the keywords on your site then you will getcustomer to come and visit your site, and hopefully buy something.

You will want to have as many combination of keywords as possible in order to drive web traffic to your site, Make sure you have the most popular search terms and use as many as possible.

Keywords is the key to traffic and traffic the key to sales, when your web page comes up near the top ten in response to a searches on searche engines , your traffic will increase and so will your sales.

(4). Contacts: everybody knows somebody so start using the those contacts to promote your business, but do so in a tactful manner so that people are not turn off by your aggressiveness.

Giving somebody a business card and asking them to checkout your website might be a very soft sell that might lead to conversation about your business and help you gain a potential customer.

Just think of all the people that you come in contact with on a daily basis, by themselves it will not be enough to make a fortune but added to the other marketing results it could make your business venture a profitable one.

(5). Incentives: Offer businesses incentives to continuously use your site for their purchases, businesses expend thousands of dollars every month on office products and other essential items for their businesses but get nothing in return, so offer them some kind of rebate or free items for purchasing through your site.

Offering a free gift for individual is also a good policy but make sure that it is contingent on purchases being made so that you don’t attract all the freeloaders.

Everybody shops the question is where? Your job is to make sure they do it on your site. Or preferably at

Ecommerce For Free – How to Succeed in Business With a Shop Business Plan

People start up home based franchises everyday, but only a few have the potential to stand out from the rest, but how do they do it? The answer: A well thought out business plan. Believe it or not, a well thought out business plan can make or break a home based business especially with a good ecommerce, free, well thought out structure.

But few people realise how easy it is to set up a home based franchise when you have a good business plan, so it is essential that you get it right in order to succeed – whether it is hosting; ecommerce; free Social Networking or Marketing.

First of all, it is essential you set good objectives. Your objective must be achievable and realistic, as it will be something you will want to be working towards within a short period of time. Similarly you will want to set yourself achievable goals, so you have a target to work towards, especially if you want to make a certain about of money within a year.

You also need to have a marketing plan. A marketing plan can help you discover what your franchise will sell, who they will sell it to, when they will sell it, etc. Having a marketing plan is essential when it comes to your product, you need to do this early on, as it can also help you discover if your business will actually work, sometimes, a business idea can have a lot of competition out there, do you have what it takes to make yours stand out from the rest? By looking into other businesses, it can help you decide whether yours will sink or swim.

Marketing correctly is also a must. You need to find out what kind of marketing is the best option for you. One of the easiest and most effective kinds of marketing has to be Social Network Marketing. Your business plan has to include the right techniques in order to improve your online prospects.

By making a group, a fan page, or even just a profile on sites such as Facebook and Twitter, you are greatly improving your chances of success. The great thing about Social Networking sites is that they are completely free if you want to make a page to do with your business. It also means that customers can become your friend or join your group and receive any updates you want people to know about, whether it is about upcoming sales and offers, or just general updates involving the business.

It also allows you to draw in new customers by giving you the ability to advertise specifically to people you know will want your product for ecommerce. Free Social Networking sites can allow you to tailor your advertising so only the people you want to see it will see it, making it even easier to advertise your business.

Remember, when it comes to home based franchises you either sink or swim, so it is essential you get the right business plan in mind to ensure you swim every time.